Marketing to customers is when age can matter

By |February 23rd, 2017|Categories: Best Business Practices, Collision, Growing Your Parts Business|Tags: , , |

You may have heard that effective marketing is all about understanding the customer.  Contrary to the practice of many parts managers . . . It’s not about how you want to sell parts, it’s about [...]

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Is your parts department one of the 3.5 billion online searches today?

By |February 10th, 2017|Categories: Best Business Practices, Growing Your Parts Business, Leveraging Technology|

More likely than not, I bet your dealership has a fully-functional website and can be searchable in any online search engine pretty easily. But what if someone is just looking for your parts department? It [...]

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Dealer Spotlight on Ken Garff Ford: Doing more business with fewer resources

By |January 26th, 2017|Categories: Best Business Practices, Collision|Tags: , , , , |

Dealer Spotlight: Ken Garff Ford Location: American Fork, Utah Number of parts wholesale representatives: 4 When you walk into the parts department at Ken Garff Ford, you’ll notice some things that make their parts department feel [...]

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How to compete with the Aftermarket and win

By |January 5th, 2017|Categories: Best Business Practices, Growing Your Parts Business, Leveraging Technology, Mechanical, Tips and Tricks|Tags: , , , |

In vehicle sales, it’s brand against brand. But in parts sales, it’s a whole different ballgame. As a parts manager, you know you’re not competing against other OEMs – you’re competing against the entire aftermarket [...]

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Transform into an eBay Top Rated Seller with 4 strategic (and simple!) steps

By |December 15th, 2016|Categories: Growing Your Parts Business, Retail, Tips and Tricks|Tags: , , , |

In our personal lives, buying online is not an uncommon practice. Some do it for the convenience, while others do it to avoid having to go to a “big box” store. But, once we hear [...]

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Consumer habits in your favor: How the increase in pre-owned vehicles on the road will impact your parts business and what to do about it

By |December 7th, 2016|Categories: Growing Your Parts Business, Industry News|Tags: , |

While autonomous cars may be the future, cars of the past are still very much present.According to IHS Markit, the average age of light vehicles in operation has increased (yet again) to 11.6 years. In [...]

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